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Learning About The World of Cadbury
24 June 2022
Year 10 Business students set out to discover how Cadbury has become a global business with a trip to Cadbury World. On arrival, we had an educational talk on Marketing within Cadbury, which links in with one of our curriculum topics covered this year. This information was valuable in adding context to Marketing and how it links into the real world at an established company like Cadbury.
After the talk, we had a ride on the Crunchie Rollercoaster and dived into liquid Cadbury Dairy Milk! We joined Freddo, and a whole host of Cadbury characters, as they whisked us away on an adventurous journey in the 4D cinema experience, complete with motion seats.
Then finally, we had a tour of the Cadbury site where we had a go at chocolate making, as well as hearing about the story of Cadbury’s history.
“I enjoyed the 4D cinema and of course I loved the part where we got free melted chocolate with a choice of toppings whilst watching how certain Cadbury chocolate products are made.” - Tyra.
“I enjoyed listening to the Cadbury Marketing talk about the 4P’s and extension strategies of Cadbury; I also enjoyed the 4D cinema.” - Zara.
